^{Wednesday 11th August 2010}

McLaren Automotive has announced that One Hyde Park will be the home for their new European showroom when it opens in early 2011.

The move will coincide with the launch of the McLaren MP4-12C, the first in McLaren Automotive’s new range of high-performance sports cars.

The One Hyde Park development consists of 86 apartments and three exclusive retail spaces within three pavilions, B, C and D. The McLaren Automotive showroom will be located on the ground floor of pavilion B, the largest of the three retail units, benefitting from a prime position looking out onto Knightsbridge and strategically placed between Harvey Nichols and Harrods at the top of Sloane Street.

Christian Marti, McLaren Automotive’s European Regional Director, said: “One Hyde Park has already established itself as a landmark location in London, and we are both proud and excited to be part of its future success. The McLaren London showroom at One Hyde Park will represent everything we strive for at McLaren: great attention to detail, form and function in its visual impact and atmosphere, and a focus on the customers’ requirements.”

Following the March 2010 launch of McLaren Automotive as a brand new British sports car manufacturer, over 2,700 potential customers have expressed a ‘serious intention to buy’ the first car, the MP4-12C. The first 12Cs will be delivered in spring of 2011 and, while exact pricing will be confirmed at a later date, the car will sit in what McLaren terms the ‘core’ sports car segment of cars priced between £125,000 and £175,000.